Industries & audiences we know
Relying solely on functional expertise creates a significant blind spot when industry context is missing. MarketReady Group combines product marketing expertise with deep industry knowledge to help you get to market faster and achieve your goals.
Construction Tech
Cybersecurity
IT & Telco
Others
Construction Technology
The AECO industry has real challenges and is begging for the right solutions: labor shortage, market uncertainty, crunched margin, pressure to deliver on time and on budget, safety risks, quality issues, and so much more. But effectively reaching your audience with your solution is often difficult.
We've worked in the construction tech industry leading audience marketing and deeply know & LOVE this segment.
Let's help you clearly communicate your value to your target audiences - whether it be the owners, general contractors, specialty contractors, or construction administrators - so everyone wins.
Cybersecurity
The last time we counted, there were over 3,500 cybersecurity technology vendors in the market today, making it very difficult to stand out in this highly complex and fragmented market.
Not only that, threat actors continue to evolve their TTPs, reeking havoc across all industries. CISOs are constantly evaluating their security programs and investments, analysts are seeking ways to reduce noise and be more effective, and security engineers are looking for that scalable platform that works across all environments; not to mention AppSec, red teams, GRC, etc.
We know this market (with close to a decade of experience) and are ready to help you better communicate how your solution can help your customers enhance their overall security posture and operate more effectively.
IT and Telecom
There is so much impacting this industry that we can't list them all but here are a few: AI, cloud, 5G/6G/IoT, cybersecurity. We have worked in this industry and understand the complexities and how dynamic it is.
Let's help you better articulate your story with folks in IT - the CIO, CTO, and IT leaders; or in telecom - the network engineers, RF engineers, project managers, and regulatory teams.
Other Audiences
We didn't have a clear bucket for these folks but we'd love to support you if your target audience includes Customer Success personas or Marketers.
Being marketers ourselves, we know what our needs, pain points, opportunities are, at least we hope we do😏. We have also worked extensively with customer success teams and are very clear-eyed on what they need in the market.
Looking for an industry or audience and don't see it?
Let's chat. We'd love to learn more about your needs and see if we are the right fit, or at a minimum, point you to other folks.
